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Electric Radio/Posts tagged "Technics"

Technics Tag

Dear Panasonic — let’s talk about an SL-DZ1200 MK2

The fallout from NAMM 2019 has been immense. The DJ world waited with bated breath to see what the gathered hive mind of media types would think of the new DJ tailored SL-1200/1210 MK7 turntable. Well… hmmm. From a DJ perspective, the feedback has been less than positive. Some of you clearly like what you saw, but our own ProfessorBX lamented the drop in quality. And even the ever-positive Phil Morse from Digital DJ...

So yea, that Technics SL1200mk7… oh boy

I remember NAMM 2005 very well. I had reviewed the SL-DZ1200, and gave it a less than glowing recommendation. At the time, Skratchworx was about the only game in town, so getting the cold shoulder and subsequent freeze-out from the brand over that review was kind of a big deal.Even though the DJ media world has gotten larger, writing this I’m getting flashbacks. When the new DJ-oriented 1200 was announced, I was excited. While...

FRIDAY FUN: Got 1210 and MK7 envy? We’ve got you covered

After Monday’s Technics announcement, do your 15th hand 1200s suddenly look old and just a bit too shiny? Are you craving that factory fresh fix of all black goodness? Well look no further! Introducing the not in any way real and hastily Photoshopped range of TechnicsTransformations™ products from DJWORX.It’s an established fact there are no longer any actually new Technics in circulation, and all have been owned at least three times* — even the...

Turntable Tuesday and the polarising power of technology

Yesterday will go down as quite a momentous day in the history of DJ turntables. After an eight year absence, legendary and iconic brand Technics brought forth their iterative take on what their audience wants in the shape of the SL-1210 MK7 (for that is its name in my hood), and immediately highlighted just how much the turntable market had changed in that time.And on the same day (journalistically speaking), considerably lesser known German...

Technics Reveals Brand New SL-1200MK7, But It’s Missing A Price Tag

Today, Technics has officially unveiled its long-awaited Direct Drive Turntable, known as the SL-1200MK7. This marks the launch of the first new standard DJ turntable in approximately nine years. As the go-to choice for many DJs all over the world, the SL-1200 Series has kept a dominant presence on the global music scene. Today, the brand continues to set the industry standard with this brand new piece of equipment. Among in-depth details, the specs page boasts: Starting...

NAILED IT: Here’s the official word on the Technics SL-1210 MK7

Back in 2010, the DJ depression kicked when it was announced that Technics was wrapping up production of their venerable SL-1200 and SL-1210 turntables. Yet despite claims to the contrary, DJing did not end, music continued to be played, and people still danced. And here we are eight years later, with the re-introduction of the Technics SL-1210 MK7, a unit that was teased by Technics, and that we more or less nailed before most...

Technics teases on Instagram — forensic Photoshopping ahoy

Investigative journalism is traditionally in the vein of shaking the grapevine to see what falls out, and then following up leads. But in the digital age of stuff being posted on social media, it’s often a matter of digging into websites to almost brute-force find hidden pages, or in my case using Photoshop to forensically uncover otherwise hidden details. So when Technics posted a mysteriously dark image in their Instagram channel relating to their...

Technics7th DJ event at CES 2019 — new product coming?

Much like Bruce Lee on the cover of a martial arts magazine, dropping Technics into a headline on a DJ site is a guaranteed click fest. So you’d think that being in the business of needing eyes on our words, we’d inappropriately crowbar the legendary brand into the most tenuously linked stories. I swear that a ridiculous “five best DJ hats to wear when playing on Technics” listicle would garner serious traffic.But after a...