Back to basics: Vinyl, CDs and cassettes proving most popular for Gen Z

Gen Z are listening to more vinyl, CDs and cassettes than any other age group. 

The study, carried out by the UK’s biggest vinyl packaging firm Key Production, found that 59% of surveyed 18-24-year-olds reported listening to physical music releases. 

This is a significant increase on the 40-45% reported by 25-34, 35-44, 45-54 and 55-65 age groups. 18-24-year-olds were most willing to pay a small premium on buying vinyl LPs if the records were to be produced with a proven reduced impact on the planet.

Among the best-selling vinyl artists of the year include Taylor Swift, Lana Del Rey and Arctic Monkeys. With vinyl and CDs popular again, it’s great to see that it’s not just the generations who grew up with them – who are now adopting them. 

Warm audio quality, beautiful artwork and the physical impact of holding a record in your hands are all factors helping to drive sales.

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Words: Ben Haigh / Image Credit: Timeout