Reach new listeners with #sponsored
Whether you’re a grass-roots emerging artist or established name, find out how we can help connect your sound with electronic music fans across UK, US and other key markets.Oliver Heldens, Saturday 4pm
Right here, right now. Be heard where it matters most
We don’t rely on a DAB or FM presence to reach our audience.
Most of our audience don’t even own a radio.
Instead we connect with electronic music fans and creators using social and smart technologies.
What we do:
Our Focus
Less chat + less ads = more tunes
No ads during our specalist evening shows and capped ads during daytime with no chit-chat. Our audience don’t care about the latest celeb news.Relevant, cutting edge dance music
Content from the biggest aritsts in the industry, supported by our residency DJs + the best tunes in the daytime. We are the go-to destination for non-stop house.Broadcast where we need to be
We don’t rely on FM or DAB. Most of our audience don’t even own a radio. We are relevant and future of dance music radio using smart and social technologies to connect.Increase your reach with direct access to our audience
Our audience is predominantly based in the UK, US, and Europe, with our data confirming an outline demographic of 18-44. As a specialist music station, we’re the perfect channel to promote your label, remix or upcoming release.Defected, Friday 3pm
A roster of the biggest industry talent
The Electric Residency
With a rotation of 20+ DJs from across the house music spectrum, they are a master of their sound and represent their local area and scene in a track-packed monthly mix! We are the only station to mix big name and grass-roots talent in peak-time slots.
TCEE
Friday
Tokyo6
Saturday
Bingo Players
Thursday
Sam Feldt
Wednesday
Oliver Heldens
Saturday
A space for talent to grow
We setup our platform to nuture and develop grass-root talent from across the UK and beyond
How can I get my release on Electric?
Agency submission
This route is primarily for established artists.
We work with several major playlist agencies and partners to currate our A & B list, and submitting your music via this channel provides the best chance of getting your sound on-air.
If you are a promoter or agent, you can apply to join our partner network here.
Direct #sponsored
For all other artists, such as emerging talent, we offer the chance to promote your track via a #sponsored release. Find out more below.
For agency submissions, please submit your music via one of the following labels or promotion agents:
- Sony
- Warner
- Ultra
- Your Army
- Whoa!
- Power
- 1st Stop
- Hyperactive
- Upside
- Perfect Havoc
- Hysteria
- Insomniac
MK, Thursday 8pm
Alongside some of the best grass-roots talent, we have one of the biggest peak time line-ups of any independent UK broadcaster.
Our roster includes Defected, Tiesto, Oliver Heldens, Jamie Jones, Solardo, Armin Van Buuren, MK and many more.Direct #sponsored: how does it work?
As an emerging artist in a crowded market, we understand it can be hard to break-through and get your release heard.
Our new #sponsored packages provide artists the chance to promote their new release and access our audience, with 3 options to choose from:
- Starter
- £19, one-off fee.
- Your track embedded via Spotify on our website and app (1 week)
- Plus
- £39, one-off fee.
- Your track embedded via Spotify on our website and app (2 weeks)
- 1000 on-air streams, via a #sponsored release.
- Premium
- £59, one-off fee.
- Your track embedded via Spotify on our website and app (4 weeks)
- 5000 on-air streams, via a #sponsored release
- Complimentary guest mix slot, to showcase your sound as a DJ or producer.
To comply with UK law regarding pay-for-play, your release will be marked as #sponsored at all key interaction points.
The application process:
- Select a package: Starter / Plus / Premium
- Submit your information using the form below.
- Our team will review your release and confirm whether it’s eligible for a #sponsored feature. Tracks will still need to meet the same production and genre standards as those featured on our B-list.
- If approved, we’ll be in touch to confirm what promotion dates are available and book in your campaign.
Apply for a #sponsored release
Questions?
Speak to our team
Email: partnerships@electricradio.co.uk
Tel: 02035 764 384
FAQs
Why promote your release on Electric?
With an audience of over 120k electronic music fans, we can provide direct access to potential listeners so that your release will be seen or heard where it matters most.
Who will see/hear my campaign?
Our audience is predominantly based in the UK, US and Europe with our social data confirming a demographic of 18-44 and a rough 70%/30% split of Male vs Female.
Where will my release be marked as #sponsored?
To comply with UK law regarding pay-for-play, your release will be marked as #sponsored at all key interaction points:
- Basic:
- The Spotify wrapper.
- Plus:
- The Spotify wrapper.
- On-air 'now playing' data across our website and app.
- Premium:
- The Spotify wrapper.
- On-air 'now playing' data across our website and app.
- Guest mix profile.
This follows a similar 'sponsored' format as seen on Facebook and Instagram
